World Nutella Day was started on February 5th 2007 by the American blogger Sara Rosso to show her devotion to Nutella.

She loved the stuff so much she felt it deserved a whole day of it’s own to be dedicated to it and it seems that a hell of a lot of other people agreed with her.

Since this day was started Nutella fans have come together all over the world to celebrate it by sharing their recipes, pictures and general adoration of it on social media and other online platforms.